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Students Tackle Business Challenges In ‘Digital Day’


30 of our Year 10 students were privileged to be involved in Digital Day 2016 on November 15th. Digital Day is a national initiative to recognise careers in the digital media industry, combined with challenges for the students to complete during the day.

The day started out with a presentation from 3 members of a Digital media company called Reckless based in Chester. We were very honoured that Lindsay Reckless, Emily Strickland and Emily Dunlop took time out of their busy working lives to join us for the whole day. The students were shown the huge opportunities that exist in the area and most were shocked at how many disciplines were available. After a very inspiring presentation, they were introduced to 3 challenges and asked to choose 1 to work on. The challenges were to use different digital media to help promote 3 very different concepts:

Standard Life Challenge: Saving and earning money is hard and boring! Standard Life need you to think of a fun way to do it.

Cancer Research: Cancer Research have tasked Digital Day students to think of a new creative digital solution to raise awareness of the obesity crisis amongst young people, help them make smarter choices and live healthier lives

Tata Communications: TATA Communications have challenged Digital Day teams to come up with a digital idea to help tackle some of the key issues for disadvantaged communities including; unemployment, poor health, gender inequality, poverty and poor standards of education. But there’s a twist, you can only use three pieces of technology, smartphones, laptops and drones!

Our students then planned their chosen task in groups, with expert opinions from our guests to help them develop their ideas. Later in the afternoon, they presented in ‘Dragons Den’ style. Our winning teams whose ideas will be put forward to a national competition were:

Team 1: Grace Cottington, James Fox, Megan Hayes and Shannon Lear

Team 3: Aidan Street, Lucas Street, Liam Unsworth-Hayes and Ethan Wellman

Team 4: Katie Manning, Jade Muirhead, Harry Hayes, James Fairburn and Ella Doyle

“I have learnt that digital media is not just social media – it’s much more. I really liked giving my ideas and opinions and working together with my group, it’s inspired me to think more about what I’d like to do in the future – I would like to get into design or project management.” – Katie Manning


“Design looks like a nice job to do, right now I would like to be an architect or interior designer, so to be able to design using new technologies would be cool” – Lauren Wright

Well done to them and to everyone, our guests were very impressed with your ideas and standard of maturity!